actually closing the deal, they fail and the sale falls apart. That's where sales guru Stephan Schiffman comes in—and saves the sale. In this book, Schiffman reveals the pioneering techniques that have helped more than half a million salespeople nail the sales that matter. This book includes chapters on:the four words to avoid during meetingswhy salespeople shouldn't mix business with pleasurethe most important word when closing a saleworking existing accounts

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