
Perspectives on Branding
by Jason I. Miletsky- List Price: $29.99
- ISBN-10: 1598638726
- ISBN-13: 9781598638721
- Edition: 1st
- Type: Paperback
- Publisher: Cengage Learning PTR
About The Book
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed... Read more
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