Perspectives on Branding

Perspectives on Branding

by Jason I. Miletsky
  • List Price: $29.99
  • ISBN-10: 1598638726
  • ISBN-13: 9781598638721
  • Edition: 1st
  • Type: Paperback
  • Publisher: Cengage Learning PTR

About The Book

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed... Read more

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