organisations. It explains how this can be achieved utilising the twin dynamic of organisational learning and company wide knowledge diffusion initiatives. It also reflects the complexity and subtlety of organisational behaviour in general and organisational learning in particular. Furthermore, the nature and value of organisational learning is also assessed in terms of its contribution to organisational effectiveness. Thus traditional hagiographic views of management are rejected in favour of a multi-layered approach that allows the reader to critique the content of the various chapters quickly or read on until a deeper understanding is achieved. At the heart of this text is a detailed perspective on the extent to which firms can best achieve sustainable competitive advantage. The issues of critical importance for contemporary business are identified and investigated thoroughly. Despite the numerous management development tools readily available it is near impossible to comprehend that less than half ofthe executive leaders of successful companies fully understand the higher order learning imperatives that must be embraced if their organisations are to stay ahead of the game, nevermind the ongoing transformational change initiatives needed to begin the journey towards zero management learning organisations

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