introduction to entrepreneurship, from a business process perspective, which covers the topics taught in an entrepreneurship course as they relate to revenue, cost, and capital. Students are encouraged to understand business from the point of view of the Chief Executive Officer. Whether students aspire to run their own company, or to join up with others who will take on more of a leadership role within an entrepreneurial venture, or to enter a corporate career and leverage the resources available within an enterprise as an intrapreneur, the ideas presented in this text will be of great value to them.

Hide more