Services Marketing: Operation, Management, and Strategy

Services Marketing: Operation, Management, and Strategy

by Kenneth E. Clow
  • List Price: $120.95
  • ISBN-10: 1592600476
  • ISBN-13: 9781592600472
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Atomic Dog

About The Book

Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach... Read more

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