Services Marketing: Operation, Management, and Strategy

Services Marketing: Operation, Management, and Strategy

by Kenneth E. Clow
  • List Price: $120.95
  • ISBN-10: 1592600476
  • ISBN-13: 9781592600472
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Atomic Dog

About The Book

Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach... Read more

FINDING THE BEST PRICES

Related Books

Integrated Project Management
$5917

Integrated Project Management

  • Year: 2006
  • Edition: 1st
  • Publisher: McGraw-Hill Professional
  • Type: Paperback
  • ISBN13: 9780071466264
  • ISBN: 0071466266
Operations Management (Operations and Decision Sciences)
$356

Operations Management (Operations and Decision Sciences)

  • Year: -0001
  • Edition: 11st
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073525259
  • ISBN: 0073525251
Purchasing and Supply Chain Management
$3771

Purchasing and Supply Chain Management

  • Year: 2003
  • Edition: 5th
  • Publisher: Cengage Learning
  • Type: Hardcover
  • ISBN13: 9780538476423
  • ISBN: 0538476427
Close