Services Marketing: Operation, Management, and Strategy
by Kenneth E. Clow- List Price: $120.95
- ISBN-10: 1592600476
- ISBN-13: 9781592600472
- Edition: 2nd
- Type: Paperback
- Publisher: Atomic Dog
About The Book
Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach... Read more
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