Services Marketing: Operation, Management, and Strategy

Services Marketing: Operation, Management, and Strategy

by Kenneth E. Clow
  • List Price: $120.95
  • ISBN-10: 1592600476
  • ISBN-13: 9781592600472
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Atomic Dog

About The Book

Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach... Read more

FINDING THE BEST PRICES

Related Books

The Goal 3th (third) edition Text Only
$428

The Goal 3th (third) edition Text Only

  • Year: -0001
  • Edition: 3rd
  • Publisher: The North River Press
  • Type: Paperback
  • ISBN13: 9780884271789
  • ISBN: 0884271781
Operations Management: Creating Value Along the Supply Chain
$488

Operations Management: Creating Value Along the Supply Chain

  • Year: -0001
  • Edition: 6th
  • Publisher: Wiley
  • Type: Hardcover
  • ISBN13: 9780470095157
  • ISBN: 0470095156
Introduction to Materials Management (7th Edition)
$5500

Introduction to Materials Management (7th Edition)

  • Year: 2001
  • Edition: 7th
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780131376700
  • ISBN: 7111455517
Close