Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by Silverstein, Michael J.
  • List Price: $16.00
  • ISBN-10: 1591840708
  • ISBN-13: 9781591840701
  • Edition: Reprint
  • Type: Kindle Edition
  • Publisher: Portfolio

About The Book

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or... Read more

FINDING THE BEST PRICES

Related Books

Communicating About Health: Current Issues and Perspectives
$283

Communicating About Health: Current Issues and Perspectives

  • Year: -0001
  • Edition: Third
  • Publisher: Oxford University Press
  • Type: Paperback
  • ISBN13: 9780195380330
  • ISBN: 0195380339
Qualitative Communication Research Methods
$6499

Qualitative Communication Research Methods

  • Year: 2010
  • Edition: Third
  • Publisher: SAGE Publications, Inc
  • Type: Paperback
  • ISBN13: 9781412974738
  • ISBN: 1412974739
In Mixed Company: Small Groups Communication, 7th Edition
$785

In Mixed Company: Small Groups Communication, 7th Edition

  • Year: -0001
  • Edition: 7th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780495567677
  • ISBN: 0495567671
Close