Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by Silverstein, Michael J.
  • List Price: $16.00
  • ISBN-10: 1591840708
  • ISBN-13: 9781591840701
  • Edition: Reprint
  • Type: Kindle Edition
  • Publisher: Portfolio

About The Book

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or... Read more

FINDING THE BEST PRICES

Related Books

Quantitative Research Methods for Communication: A...
$145

Quantitative Research Methods for Communication: A...

  • Year: -0001
  • Edition: PAP/CDR
  • Publisher: Oxford University Press
  • Type: Paperback
  • ISBN13: 9780195337471
  • ISBN: 0195337476
Organizational Communication: Approaches and Processes
$1440

Organizational Communication: Approaches and Processes

  • Year: 2001
  • Edition: 6th
  • Publisher: Cengage Learning
  • Type: Hardcover
  • ISBN13: 9780495898320
  • ISBN: 0495898325
Introducing Communication Theory: Analysis and Application
$236

Introducing Communication Theory: Analysis and Application

  • Year: -0001
  • Edition: 4th
  • Publisher: McGraw-Hill Humanities/Social Sciences/L
  • Type: Paperback
  • ISBN13: 9780073385075
  • ISBN: 0073385077
Close