Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by Silverstein, Michael J.

List Price: $16.00
ISBN-10: 1591840708
ISBN-13: 9781591840701

Edition: Reprint
Type: Kindle Edition
Publisher: Portfolio

About The Book

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or... Read more

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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

About The Book

Related Books

Interplay: The Process of Interpersonal Communication

Strategic Communications Planning for Effective Public...

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