Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
by Michael J. Silverstein- List Price: $16.00
- ISBN-10: 1591840708
- ISBN-13: 9781591840701
- Edition: Reprint
- Type: Paperback
- Publisher: Portfolio
About The Book
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or... Read more
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