Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by Silverstein, Michael J.
  • List Price: $16.00
  • ISBN-10: 1591840708
  • ISBN-13: 9781591840701
  • Edition: Reprint
  • Type: Kindle Edition
  • Publisher: Portfolio

About The Book

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or... Read more

FINDING THE BEST PRICES

Related Books

Public Relations Writing and Media Techniques (6th Edition)
$560

Public Relations Writing and Media Techniques (6th Edition)

  • Year: 2001
  • Edition: 6th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780205648283
  • ISBN: 0205648282
Intercultural Communication in Contexts
$160

Intercultural Communication in Contexts

  • Year: -0001
  • Edition: 5th
  • Publisher: McGraw-Hill Humanities/Social Sciences/L
  • Type: Paperback
  • ISBN13: 9780073385129
  • ISBN: 0073385123
A First Look at Communication Theory
$4068

A First Look at Communication Theory

  • Year: 2008
  • Edition: 7th
  • Publisher: McGraw-Hill Humanities/Social Sciences/L
  • Type: Paperback
  • ISBN13: 9780073385020
  • ISBN: 0073385026
Close