Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by Michael J. Silverstein
  • List Price: $16.00
  • ISBN-10: 1591840708
  • ISBN-13: 9781591840701
  • Edition: Reprint
  • Type: Paperback
  • Publisher: Portfolio

About The Book

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or... Read more

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