Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by Silverstein, Michael J.
  • List Price: $16.00
  • ISBN-10: 1591840708
  • ISBN-13: 9781591840701
  • Edition: Reprint
  • Type: Kindle Edition
  • Publisher: Portfolio

About The Book

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or... Read more

FINDING THE BEST PRICES

Related Books

Gendered Lives: Communication, Gender and Culture
$267

Gendered Lives: Communication, Gender and Culture

  • Year: 2001
  • Edition: 9th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780495794165
  • ISBN: 0495794163
A First Look at Communication Theory
$257

A First Look at Communication Theory

  • Year: 2003
  • Edition: 8th
  • Publisher: McGraw-Hill Education
  • Type: Paperback
  • ISBN13: 9780073534305
  • ISBN: 0073534307
The Basics of Communication Research (with InfoTrac)...
$995

The Basics of Communication Research (with InfoTrac)...

  • Year: 2007
  • Edition: 1st
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780534507787
  • ISBN: 0534507786
Close