Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

by Ghemawat, Pankaj
  • List Price: $35.00
  • ISBN-10: 1591398665
  • ISBN-13: 9781591398660
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Harvard Business Review Press

About The Book

Why do so many global strategies fail?despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of... Read more

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