Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

by Nirmalya Kumar
  • List Price: $35.00
  • ISBN-10: 1591392101
  • ISBN-13: 9781591392101
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Harvard Business Press

About The Book

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although... Read more

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