
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
by Nirmalya Kumar- List Price: $35.00
- ISBN-10: 1591392101
- ISBN-13: 9781591392101
- Edition: 1st
- Type: Hardcover
- Publisher: Harvard Business Press
About The Book
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although... Read more
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