How Brands Become Icons: The Principles of Cultural Branding

How Brands Become Icons: The Principles of Cultural Branding

by Holt, D. B.
  • List Price: $38.00
  • ISBN-10: 1578517745
  • ISBN-13: 9781578517749
  • Edition: Illustrated
  • Type: Hardcover
  • Publisher: Harvard Business Review Press

About The Book

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than... Read more

FINDING THE BEST PRICES

Related Books

Archaeology: Theories, Methods and Practice (Fifth Edition)
  • Year: -0001
  • Edition: Fifth
  • Publisher: Thames & Hudson
  • Type: Paperback
  • ISBN13: 9780500287132
  • ISBN: 0500287139
Frauds, Myths, and Mysteries: Science and Pseudoscience...
  • Year: 2011
  • Edition: 7th
  • Publisher: McGraw-Hill Humanities/Social Sciences/L
  • Type: Paperback
  • ISBN13: 9780078116971
  • ISBN: 007811697X
Culture Sketches: Case Studies in Anthropology
  • Year: -0001
  • Edition: 6th
  • Publisher: McGraw-Hill Education
  • Type: Paperback
  • ISBN13: 9780078117022
  • ISBN: 007811702X