
How Brands Become Icons: The Principles of Cultural Branding
by Holt, D. B.- List Price: $38.00
- ISBN-10: 1578517745
- ISBN-13: 9781578517749
- Edition: Illustrated
- Type: Hardcover
- Publisher: Harvard Business Review Press
About The Book
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than... Read more
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