How Brands Become Icons: The Principles of Cultural Branding

How Brands Become Icons: The Principles of Cultural Branding

by Holt, D. B.
  • List Price: $38.00
  • ISBN-10: 1578517745
  • ISBN-13: 9781578517749
  • Edition: Illustrated
  • Type: Hardcover
  • Publisher: Harvard Business Review Press

About The Book

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than... Read more

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