
Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
by Nancy F. Koehn- List Price: $39.95
- ISBN-10: 1578512212
- ISBN-13: 9781578512218
- Edition: First Edition
- Type: Hardcover
- Publisher: Harvard Business Review Press
About The Book
This work contains mini-biographies of six entrepreneurs: Josiah Wedgewood, Henry Heinz, Marshall Field, Estee Lauder, Howard Schultz and Michael Dell,... Read more
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