Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell

Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell

by Nancy F. Koehn
  • List Price: $39.95
  • ISBN-10: 1578512212
  • ISBN-13: 9781578512218
  • Edition: First Edition
  • Type: Hardcover
  • Publisher: Harvard Business Review Press

About The Book

This work contains mini-biographies of six entrepreneurs: Josiah Wedgewood, Henry Heinz, Marshall Field, Estee Lauder, Howard Schultz and Michael Dell,... Read more

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