comprehensive account of how individuals fulfill each of these needs. Current in its theory and practical in its approach, the book encourages readers to apply rhetorical theory to their personal, professional, and civic worlds. Borchers organizes theoretical insights topically rather than chronologically, so readers are better able to track the similarities and differences in central ideas. He provides context for understanding why rhetorical theories have been created, how they relate to the real world, and how they influence and are influenced by other ideas associated with human behavior. His writing style is engaging and not overly technical, serving the needs of readers without a specialized background. Gendered, feminist, and non-Western approaches are integrated throughout the book. Not-for-sale instructor resource material available to college and university faculty only, contact publisher directly. Table of Contents: Part I: The Nature of Rhetoric 1. Defining Rhetoric and Rhetorical Theory Part II: Important Rhetorical Functions 2. Rhetoric as Persuasion 3. Style, Delivery, and Rhetorical Theory 4. Rhetoric, Science and Argumentation Part III: Linguistic Reflexivity 5. Rhetoric and Meaning 6. Dramatism Part IV: Rhetoric, Culture, and Power 7. Critical Approaches to Rhetoric 8. Gendered Rhetorical Theories 9. Non-Western Rhetorical Theories Part V: Fragments of Rhetoric 10. Rhetoric, Media, and Technology 11. Postmodern Approaches to Rhetoric 12. Cultural Rhetorical Studies

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