first section introduces readers to rhetorical theorists and their principles. These significant contributions to the field of argumentation and debate include Aristotle s views on audiences and the ethical character of an advocate, Burke s dramatistic theory of communication, Brockriede s metaphorical image of arguers, Fisher s narrative paradigm, Mill s guidelines for testing the causal correlation, Perelman and Obrechts-Tyteca s conception of a universal audience, Rokeach s definition of values, and Toulmin s model for developing and analyzing argument claims and his conception of arguments as field dependent. Hollihan and Baaske s discussions of these ideas and their applications are easy to follow, unencumbered by technical jargon, and illustrated with engaging examples drawn from current and well-known historical events. The key to the success of this text is the authors superb ability to show readers how foundational principles of argumentation are used in a variety of real-world situations. The second section covers specialized contexts such as academic debates, courts of law, politics, business and organizations, and interpersonal relationships. Activities designed to stimulate critical thinking and to implement the ideas discussed are included at the end of each chapter. The appendices provide easy access to primary sources that can be used to supplement and enhance the concepts presented in the text. Not-for-sale instructor resource material available to college and university faculty only; contact publisher directly.

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