The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communi

The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communi

by John A. Fortunato
  • List Price: $27.95
  • ISBN-10: 1572734086
  • ISBN-13: 9781572734081
  • Edition: N/A
  • Type: Paperback
  • Publisher: Hampton Pr

About The Book

This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that... Read more

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