The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)
by Fortunato, John A.- List Price: $27.95
- ISBN-10: 1572734086
- ISBN-13: 9781572734081
- Edition: N/A
- Type: Paperback
- Publisher: Hampton Pr
About The Book
This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that... Read more
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