Management (NASSM), this book is intended to provide professional practitioners and students in sport management a book with comprehensive survey coverage of the many traditional and innovative aspects of financial management. The focus of this text is upon the basics of financial management including, but not limited to: * diversification of revenue, * acquisition of revenue resources, * financial management, * auditing, * sponsorships, * licensing, * franchises, * fund raising, and more. Different from most general finance texts, this book focuses on and uses many examples specific to the sports field. Plus, it has many practical examples and ideas for the practitioner to use: * what are the 15 vital components to consider in making a sponsorship proposal? See page 119. * what 11 key points are involved in licensing? See pages 125-128. With this knowledge, readers will be able to take a proactive role in confronting the fiscal challenges faced by their organization.

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