examines how colleges and universities can leverage their commitment to sustainability to not only save money and have a positive impact on the environment, but also to carve out a distinctive niche in the marketplace. Citing real world examples of innovative solutions in higher education, Bardaglio and Putman illustrate how building a culture of sustainability through creative leadership, a signature curriculum, connecting the classroom and campus operations, and reaching out to the surrounding community can help institutions to distinguish themselves from the pack, bolster their value proposition, and enhance organizational effectiveness. They make the case why sustainability makes sense even in tough economic times. Geared to both newcomers and experienced practitioners, this book provides pathbreaking concepts, strategies, and tools that produce a sharper vision, an energized mission, and a firmer footing in the marketplace.

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