simplify and improve decision making. This book provides a framework for understanding pricing, regulation, costs, market demand, profitability, and risk issues that all healthcare managers face. Thoroughly revised and updated, the second edition features: A new chapter on creating and interpreting forecasts A new chapter on government intervention in healthcare markets Case studies and examples that illustrate how to analyze management problems and make recommendations Key concepts, discussion questions, and a glossary for each chapter Written in a straightforward and practical style, this book is ideal for readers with no background in economics.

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