The Personality Continuum and Consumer Behavior

The Personality Continuum and Consumer Behavior

by Paul J. Albanese
  • List Price: $84.00
  • ISBN-10: 1567205585
  • ISBN-13: 9781567205589
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Praeger

About The Book

Why do consumers behave as they do? Why do some make consistent, predictable, and rational choices among competing products while others demonstrate... Read more

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