
The Personality Continuum and Consumer Behavior
by Paul J. Albanese- List Price: $84.00
- ISBN-10: 1567205585
- ISBN-13: 9781567205589
- Edition: N/A
- Type: Hardcover
- Publisher: Praeger
About The Book
Why do consumers behave as they do? Why do some make consistent, predictable, and rational choices among competing products while others demonstrate... Read more
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