Promotion in the Merchandising Environment 2nd edition

Promotion in the Merchandising Environment 2nd edition

by Kristen K. Swanson
  • List Price: $115.00
  • ISBN-10: 156367551X
  • ISBN-13: 9781563675515
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Fairchild Books

About The Book

Promotion is a key element at each step of the merchandising process. Advertising, direct marketing, public relations, special events, and visual... Read more

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