The Why of the Buy: Consumer Behavior and Fashion Marketing
by Patricia Rath- List Price: $120.00
- ISBN-10: 1563674564
- ISBN-13: 9781563674563
- Edition: 1st
- Type: Hardcover
- Publisher: Fairchild Books
About The Book
Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior... Read more
Related Books
- Year: -0001
- Edition: 3rd
- Publisher: Pearson
- Type: Hardcover
- ISBN13: 9780130254344
- ISBN: 0130254347
- Year: 2002
- Edition: Book Still in Shrink
- Publisher: Wayne State University Press
- Type: Paperback
- ISBN13: 9780814330616
- ISBN: 0814330614
- Year: -0001
- Edition: 5th
- Publisher: Pearson
- Type: Paperback
- ISBN13: 9780132447270
- ISBN: 0132447274