The Why of the Buy: Consumer Behavior and Fashion Marketing
by Patricia Rath- List Price: $120.00
- ISBN-10: 1563674564
- ISBN-13: 9781563674563
- Edition: 1st
- Type: Hardcover
- Publisher: Fairchild Books
About The Book
Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior... Read more
Related Books
- Year: 2002
- Edition: 3rd
- Publisher: Wadsworth Publishing
- Type: Paperback
- ISBN13: 9780495570516
- ISBN: 0495570516
- Year: 2008
- Edition:
- Publisher: Dramatists Play Service, Inc.
- Type: Paperback
- ISBN13: 9780822221944
- ISBN: 0822221942
- Year: -0001
- Edition: Second
- Publisher: University of Chicago Press
- Type: Paperback
- ISBN13: 9780226484648
- ISBN: 0226484645