The Why of the Buy: Consumer Behavior and Fashion Marketing

The Why of the Buy: Consumer Behavior and Fashion Marketing

by Patricia Rath
  • List Price: $120.00
  • ISBN-10: 1563674564
  • ISBN-13: 9781563674563
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Fairchild Books

About The Book

Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior... Read more

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