
The Why of the Buy: Consumer Behavior and Fashion Marketing
by Patricia Rath- List Price: $120.00
- ISBN-10: 1563674564
- ISBN-13: 9781563674563
- Edition: 1st
- Type: Hardcover
- Publisher: Fairchild Books
About The Book
Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior... Read more
Related Books

- Year: 2008
- Edition: 9th
- Publisher: Wadsworth Publishing
- Type: Hardcover
- ISBN13: 9780495501909
- ISBN: 0495501905

- Year: 2008
- Edition: 11st
- Publisher: Prentice Hall
- Type: Hardcover
- ISBN13: 9780136087588
- ISBN: 0136087582

- Year: -0001
- Edition: Fifth Edition
- Publisher: Bedford/St. Martin's
- Type: Paperback
- ISBN13: 9780312397333
- ISBN: 031239733X