The Why of the Buy: Consumer Behavior and Fashion Marketing
by Patricia Rath- List Price: $120.00
- ISBN-10: 1563674564
- ISBN-13: 9781563674563
- Edition: 1st
- Type: Hardcover
- Publisher: Fairchild Books
About The Book
Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior... Read more
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