Fashion Advertising and Promotion

Fashion Advertising and Promotion

by Jay Diamond
  • List Price: $58.00
  • ISBN-10: 1563672049
  • ISBN-13: 9781563672040
  • Edition: Revised
  • Type: Hardcover
  • Publisher: Fairchild Books

About The Book

This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.

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