salesperson, or a marketing guru, giving presentations is a must to get support for your projects or proposals. This easy-to-read, portable pocket guide provides helpful tips and real-life examples on how to give effective technical presentations from a sales perspective. It will help you become a more competent speaker and let you face a crowd with confidence. Author Paul Gruhn, successful entrepreneur, noted author, and recognized technical expert, notes, "A lot of business people don't think presenting is very important; they think it's enough simply to be an expert on their subject. Nothing could be farther from the truth! There's a big difference between a person's competence and their effectiveness - including selling products and ideas - based on their ability to present well." Although a variety of general presentation books are already available, they focus on general speaking skills, slide layout, or use of presentation programs. This unique book focuses on technical presentations from a sales perspective, covering topics such as: *Overcoming fear *What's your elevator message? *Does your audience have an attitude about you? *Don't let your appearance compete with your presentation *Periodically test if your audience is still awake *and much more. Gruhn's book will be of interest to sales, marketing, and engineering personnel who have to make technical sales presentations for products or ideas. Learn now how to focus on the user's needs, get your audience involved, plus anticipate and prepare for questions.

Hide more