"Positioning Libraries in the 21st Century" , "Brand-building for Libraries" , "Using Technology as a PR Tool" , "Creative Effective Web Communications" , and "Planning for Crisis Communications" provide sweeping new ideas to address your most significant PR challenges and opportunities. Each chapter offers proven ideas and step-by-step guidance to help you make a measurable difference: Positioning your library with respect to policy issues, funding programs, and technological opportunities; Developing your PR plan; Building your library s brand identity and defining your library's key messages; Using the Web, traditional media, and library-developed marketing materials to tell your story; Creating buzz and word-of-mouth coverage, and Building crisis communications plans and evaluating and re-tooling your PR program. You'll use this book s sample PR materials (including event plans, newsletters, brochures, Web pages, press releases, and more) along with its lists of online publicity services as well as state and national networking opportunities to create successful PR strategies and programs for your library.

Hide more