people who’ve conducted a search for the same product/ item/ service as you have; the keywords which appear on your site have to be SEO friendly and pre-planned from the moment your site was conceived. Some people will tell you that keywords are dead, that is not true: while search engine algorithms see keywords differently, text, (mean content), is composed of words and need keywords to advise what the content is about. Keywords are still essential in achieving visibility in any website. Successful SEO friendly websites are products of strategy, planning and the use of strict search engines rules. If you implement only 30-40% of what is recommended, you cannot expect 100% improvement in the result. What’s the first thing you do when you are seeking a solution to a problem or looking for a service? For example: you need your washing machine repaired? You will google it. This book will not just tell you what you need to do achieve a No. 1 position on Google, Yahoo! and Bing it will also guide you through the entire process. It’s hard to imagine Internet without a search engine, or using popular apps such as Google Maps for directions or watching the latest videos without YouTube? Everything is becoming smarter, faster and more useful all the time. Globally, Google now handles more than a billion searches per day. What you’ll discover in this book is more than just strategic updates on search engine optimization, you’ll find some of the more traditional aspects of SEO concerning the factors manipulating ranking today: Structure, Promotion, Community, Social Media, and Content.

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