self-publishers.There are over 4 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn't a challenge that can be bested once - it requires continual work. But there are tools and strategies to do much of the heavy lifting for you.In Let's Get Visible: How To Get Noticed And Sell More Books, you'll discover how to:* Leverage Amazon's famous recommendation engine to take advantage of the various opportunities it provides for exposure* Position your books for discoverability on other sales venues* Minimize the time you spend promoting so you have more time to spend writing* Promote in a cost-effective way that actually worksBy using these tips, you will get your book noticed. And getting noticed is the key to growing your sales."Let's Get Visible is the best tool I have discovered for a writer to push sales and visibility to the next level, and an indispensable addition to the library of any indie writer. If you're an indie writer and you're not buying this book, you simply aren't playing this game to win."--Michael Wallace, USA Today & Wall Street Journal bestselling author of The Righteous."Gaughran distills complex subject matter and explains it in a way that anybody can easily understand, and takes the guesswork out of promotion at Amazon. He removes the mysticism and gets you as close as anyone outside of Amazon will probably be to understanding how stuff works behind the curtain."--David Wright, bestselling author of Yesterday's Gone."If you are a self-publisher looking to improve your ability to get eyeballs on your books, I can't recommend this title highly enough. The book contains many ideas I've used successfully and several I'm now excited to try."--Cidney Swanson, bestselling author of Saving Mars."Let's Get Visible offers a precise understanding of Amazon's systems and a real strategy authors can use to improve performance. An invaluable resource."--Jason Letts, bestselling author of Inevitable.*** TABLE OF CONTENTS ***IntroductionThe Sales CliffPART I: AMAZON ALGORITHMS1. Amazon Sales Rank2. Amazon's Recommendation Engine3. Best Seller Lists4. Categories5. Top Rated6. Hot New Releases7. Movers & Shakers8. The Importance of Popularity9. Search & Also Boughts 10. Battling The Sales CliffPART II: FREE PULSING11. Is Free A Bad Idea?12. Free Matching13. KDP Select14. Planning A Successful Free Run15. Post-Free Tips16. The End of FreePART III: PRICE PULSING17. The Benefits of Running A Sale18. With Our Powers CombinedPART IV: ADVERTISING19. Why Advertise At All?20. The Major Sites21. How to Evaluate an Advertising Opportunity22. Evaluating Your Promo23. Combining PromosPART V: LAUNCH STRATEGY24. Building A Mailing List25. The Standard Book Launch26. Spreading The Love27. Going For Broke28. Seeding With FreeloadersPART VI: SELLING OUTSIDE OF AMAZON29. Challenges30. Strategies for Success31. Amazon & Exclusivity32. Keep Writing!The Advanced Author Toolkit

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