Transcultural Marketing for Incremental and Radical Innovation (Advances in Marketing, Customer Relationship Management,
by Bryan Christiansen- List Price: $185.00
- ISBN-10: 1466647493
- ISBN-13: 9781466647497
- Edition: 1st
- Type: Hardcover
- Publisher: IGI Global
About The Book
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing... Read more
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