Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management

by Rajagopal
  • List Price: $185.00
  • ISBN-10: 1466609699
  • ISBN-13: 9781466609693
  • Edition: 1st
  • Type: Hardcover
  • Publisher: IGI Global

About The Book

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing.Systems... Read more

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