teach - the two approaches that have often been at odds with one anotherPersuasion: Integrating Theory, Research, and Practice:Explains the five major theories of persuasion.Features an entire chapter dedicated to ethics as it relates to persuasion.Utilizes research studies to illustrate theory and its application.Includes numerous current examples and illustrations throughout that bring the application of the chapter concepts to life.Has an Enhanced Online Learning Package designed for students and instructors. Seamlessly integrated within the book’s pedagogy, it includes chapter outlines, activities, interactive exercises, a glossary of terms, PowerPoint™ presentations, links to video clips, and a course management system.Provides an extensive instructor's package to make the textbook transition seamless for the instructor.

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