media cost data. The 2011 Thumbnail Media Planner has been fully updated and significantly expanded with a larger page size, 20% more pages and much new content. Published annually since 2003, the Thumbnail Media Planner is intended for marketing and advertising professionals, including media planners and buyers; ad managers; media sales people; entrepreneurs; academics (faculty and students), venture capitalists; and anyone else who needs media information. Buyers come from large and small companies from all over the country and the world. The Thumbnail Media Planner covers all major media, national and local: Television, radio, magazines, newspapers, digital, out of home direct mail, and non traditional media. In addition, a Top 100 Planner (spreadsheet) is included which provides demographics and media costs by DMA. For each major medium, the Planner provides the latest information on reach potential, media usage, demographics, new research and developments on measurement and effectiveness, the media market outlook, and specific cost forecasts by medium. New in 2011: The Multicultural Marketing and Media section addresses the African American, Asian American, and Hispanic markets.

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