Contemporary Brand Management

Contemporary Brand Management

by Johansson, Johny K. (Kjell)
  • List Price: $85.00
  • ISBN-10: 1452242879
  • ISBN-13: 9781452242873
  • Edition: 1st
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The... Read more

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