Countering Brandjacking in the Digital Age: ... and Other Hidden Risks to Your Brand (SpringerBriefs in Computer Science

Countering Brandjacking in the Digital Age: ... and Other Hidden Risks to Your Brand (SpringerBriefs in Computer Science

by Christopher Hofman
  • List Price: $54.99
  • ISBN-10: 1447155793
  • ISBN-13: 9781447155799
  • Edition: 2013rd
  • Type: Paperback
  • Publisher: Springer

About The Book

The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While... Read more

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