Strategic Copywriting: How to Create Effective Advertising

Strategic Copywriting: How to Create Effective Advertising

by Edd Applegate
  • List Price: $57.00
  • ISBN-10: 1442244089
  • ISBN-13: 9781442244085
  • Edition: Second
  • Type: Paperback
  • Publisher: Rowman & Littlefield Publishers

About The Book

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed... Read more

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