the customer no matter your organization's size or mission should read this book. It's that good!David RippePresident, Celestia International Award-winning author of The Flip The 60-Second Referral is chock full of great ways to get referrals without taking up much time. It's a no-brainer solution for small business owners who know they should keep in touch, but don't. I know from personal experience the idea on page 93 works like a charm! I highly recommend this book.Marlon SandersPresident, Higher Response Marketing, Inc.Author, The Amazing FormulaFinally, a simple system to stay in touch with the important people in our lives, whether business contacts or personal friends and family. Anita Williams has done an amazing job of showing how to put heart into communications and make every touch count. The 60-Second Referral is the "autopilot solution" to generate good will and referrals.Dian ThomasProfessional speaker and TV personalityAuthor of How to Get a Million Dollars' Worth of Free PublicityIn my 20+ years of helping people use software to manage their relationships, I have seen a minute percentage of small business owners combine the technology with the "soul" necessary to cultivate and grow business relationships. The 60-Second Referral is the simple, goof-proof plan that allows any professional to generate real relationships that are the most reliable source of spontaneous referrals.Lon OrensteinPresident, Pinpoint Tools, Inc.Author, Outlook 2007 Business Contact Manager for DummiesWhile reading The 60-Second Referral, I instantly became aware of the many opportunities to develop a STEADY flow of referrals. As a career entrepreneur who has started a number of companies, I can state unequivocally, you can never determine (up front) just WHO will generate profitable referrals for your business. That's why the simple system in this book is essential for any small business owner. T. Patric BoggsEntrepreneur/InvestorWe all know that referrals are incredibly valuable and we should be doing more to get them. But often we don't follow through because we're so rushed and busy. The 60-Second Referral takes away all your excuses for not following through by giving you a systematic plan to follow, and most importantly, covering WHAT you should say and WHEN in order to cultivate rich relationships that will deliver to you tons of business for years to come. . .Kelvin ParkerDirect Response Copywriter and Marketing StrategistParker Marketing International, Inc.

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