Brand Sense: Sensory Secrets Behind the Stuff We Buy

Brand Sense: Sensory Secrets Behind the Stuff We Buy

by Martin Lindstrom
  • List Price: $16.00
  • ISBN-10: 1439172013
  • ISBN-13: 9781439172018
  • Edition: 1st
  • Type: Paperback
  • Publisher: Free Press

About The Book

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.Did you know that the gratifying smell... Read more

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