Blowing Up the Brand: Critical Perspectives on Promotional Culture (Popular Culture and Everyday Life)

Blowing Up the Brand: Critical Perspectives on Promotional Culture (Popular Culture and Everyday Life)

  • List Price: $43.95
  • ISBN-10: 1433108674
  • ISBN-13: 9781433108679
  • Edition: First printing
  • Type: Paperback
  • Publisher: Peter Lang Inc., International Academic

About The Book

This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic... Read more

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