requires a careful understanding of the term and its underlying principles. In The Business of Ecotourism, author Carol Patterson discusses the key elements of sustainable tourism and provides ideas and examples on how to succeed in the industry without compromising environmental principles. She also covers such topics as building important partnerships, developing cultural tourism strategies, building tour packages, organizing festivals, and understanding business risk. The Business of Ecotourism provides sound advice on helping keep your business sustainable during both good and bad economic times. Balance both nature and profit while maintaining integrity in the ecotourism industry. Learn how to... • Start or upgrade your ecotourism business. Helpful to both the small businessman and greening up a large enterprise. • Turn obstacles into opportunities. Understand and minimize risk. Learn how to develop innovative marketing techniques and diversify your product to stay competitive. • Develop a strong business sense. Practical advice on forming partnerships, writing business plans, obtaining financing, managing cash flow, and hiring the right employees. • Cultivate exceptional customer service. Keep existing clientele happy and learn ways to attract new customers.

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