The Intention Economy: When Customers Take Charge

The Intention Economy: When Customers Take Charge

by Doc Searls
  • List Price: $27.00
  • ISBN-10: 1422158527
  • ISBN-13: 9781422158524
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Harvard Business Review Press

About The Book

Caveat venditor?let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with ?big data,”... Read more

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