Marketing in the Groundswell

Marketing in the Groundswell

by Charlene Li
  • List Price: $18.00
  • ISBN-10: 1422129802
  • ISBN-13: 9781422129807
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Harvard Business Review Press

About The Book

Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers... Read more

FINDING THE BEST PRICES

Related Books

Essentials of Marketing Research (with Qualtrics Card)
  • Year: 2009
  • Edition: 4th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9781439047545
  • ISBN: 1439047545
Sports Marketing: A Strategic Perspective (4th Edition)
  • Year: 2008
  • Edition: 4th
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780132285353
  • ISBN: 0132285355
Advertising and Promotion: An Integrated Marketing...
  • Year: 2011
  • Edition: 9th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073404868
  • ISBN: 0073404861