Marketing in the Groundswell

Marketing in the Groundswell

by Charlene Li
  • List Price: $18.00
  • ISBN-10: 9781422129807
  • ISBN-13: 9781422129807
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Harvard Business Review Press

About The Book

Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers... Read more

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