What Is Marketing?

What Is Marketing?

by Review, Harvard Business
  • List Price: $32.00
  • ISBN-10: 1422104605
  • ISBN-13: 9781422104606
  • Edition: N/A
  • Type: Paperback
  • Publisher: Harvard Business Review Press

About The Book

Sometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers,... Read more

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