Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services

Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services

by Frank R. Bacon
  • List Price: $16.95
  • ISBN-10: 1416573216
  • ISBN-13: 9781416573210
  • Edition: N/A
  • Type: Paperback
  • Publisher: Free Press

About The Book

Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon's and Thomas W. Butler's Planned Innovation®... Read more

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