Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

by de Mooij, Marieke
  • List Price: $88.00
  • ISBN-10: 1412979900
  • ISBN-13: 9781412979900
  • Edition: Second
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

The Second Edition of this popular text brings up-to-date Marieke de Mooij?s important analysis of the impact of culture on consumer behavior worldwide.... Read more

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