
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
by de Mooij, Marieke- List Price: $88.00
- ISBN-10: 1412979900
- ISBN-13: 9781412979900
- Edition: Second
- Type: Paperback
- Publisher: SAGE Publications, Inc
About The Book
The Second Edition of this popular text brings up-to-date Marieke de Mooij?s important analysis of the impact of culture on consumer behavior worldwide.... Read more
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