the Social Sciences. The main goal of this Sociology for a New Century Series text is to show unity within the diversity of activities called social research. The first part of the book tackles questions like "What is social research?" "How does it differ from journalism, documentary film-making, or laboratory research in the natural sciences?" and "What is the researcher?s obligation to those he or she is studying?" The book also covers the how the various goals of social researchers shape the strategies they use and the representations of social life they construct. The latter part of the book is structured around the typical emphases of each tradition: qualitative research on commonalities, comparative research on diversity, and quantitative research on relationships among variables. These are not rigid divisions and research designs often blend aspects of each tradition in creative ways. Regardless of the approach, the process of representing social life through research involves a dialogue of ideas ("theory") and evidence ("data"). The model of social research put forth by Ragin and Amoroso is not as restrictive as the scientific method and encompasses social research ranging from research examining the complexities of everyday life to research investigating the power of transnational processes.

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