Social Marketing: Influencing Behaviors for Good

Social Marketing: Influencing Behaviors for Good

by Philip Kotler
  • List Price: $70.95
  • ISBN-10: 1412956471
  • ISBN-13: 9781412956475
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Sage Publications, Inc

About The Book

A systematic guide for the planning and implementation of programs designed to bring about social changeSocial Marketing, Third Edition, is a valuable... Read more

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