Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

by Nedra Kline Weinreich
  • List Price: $101.00
  • ISBN-10: 1412953693
  • ISBN-13: 9781412953696
  • Edition: Second
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design.... Read more

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