Statistics for Marketing and Consumer Research

Statistics for Marketing and Consumer Research

by Mario Mazzocchi
  • List Price: $80.00
  • ISBN-10: 1412911222
  • ISBN-13: 9781412911221
  • Edition: 1st
  • Type: Paperback
  • Publisher: SAGE Publications Ltd

About The Book

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields,... Read more

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