Statistics for Marketing and Consumer Research

Statistics for Marketing and Consumer Research

by Mazzocchi, Mario
  • List Price: $97.00
  • ISBN-10: 1412911222
  • ISBN-13: 9781412911221
  • Edition: 1st
  • Type: Paperback
  • Publisher: SAGE Publications Ltd

About The Book

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields,... Read more

FINDING THE BEST PRICES

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