Statistics for Marketing and Consumer Research

by Mazzocchi, Mario

List Price: $97.00
ISBN-10: 1412911222
ISBN-13: 9781412911221

Edition: 1st
Type: Paperback
Publisher: SAGE Publications Ltd

About The Book

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields,... Read more

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Statistics for Marketing and Consumer Research

About The Book

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