Statistics for Marketing and Consumer Research
by Mazzocchi, Mario- List Price: $97.00
- ISBN-10: 1412911222
- ISBN-13: 9781412911221
- Edition: 1st
- Type: Paperback
- Publisher: SAGE Publications Ltd
About The Book
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields,... Read more
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