Creative Strategy: Reconnecting Business and Innovation

Creative Strategy: Reconnecting Business and Innovation

by Chris Bilton
  • List Price: $39.95
  • ISBN-10: 1405180196
  • ISBN-13: 9781405180191
  • Edition: 1st
  • Type: Paperback
  • Publisher: Wiley-Blackwell

About The Book

People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this,... Read more

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