interested in gaining a solid understanding of the media and how they work, it is an indispensable book. Offers a lively, accessible, and concise textbook to help readers understand mass media and their textsCovers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric Jameson, and Stuart HallExplores the ideas found in nineteen significant books that will provide useful insights and concepts for anyone interested in the study of the mediaFeatures chapter-by-chapter short articles by the author, that address an idea or theory in the particular book being discussedIncludes charts, boxes features, exercises, and illustrations to round out analyses and engage the beginning student

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