Billions: Selling to the New Chinese Consumer

Billions: Selling to the New Chinese Consumer

by Doctoroff, Tom
  • List Price: $20.99
  • ISBN-10: 1403976635
  • ISBN-13: 9781403976635
  • Edition: First
  • Type: Kindle Edition
  • Publisher: St. Martin's Press

About The Book

This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to... Read more

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