Shaping China’s Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public...
by Wang, J.- List Price: $54.99
- ISBN-10: 1349472360
- ISBN-13: 9781349472369
- Edition: 1st
- Type: Paperback
- Publisher: Palgrave Macmillan
About The Book
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts... Read more
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