Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplo

Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplo

by J. Wang
  • List Price: $79.99
  • ISBN-10: 1349472360
  • ISBN-13: 9781349472369
  • Edition: 1st
  • Type: Paperback
  • Publisher: Palgrave Macmillan

About The Book

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts... Read more

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