Marketing Management

Marketing Management

by Iacobucci, Dawn
  • List Price: $199.95
  • ISBN-10: 1337271128
  • ISBN-13: 9781337271127
  • Edition: 5th
  • Type: Paperback
  • Publisher: Cengage Learning

About The Book

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the... Read more

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